Unveiling the Mystery: Website Accessibility and WCAG Compliance
The internet has become an essential part of our lives, offering access to information, services, and opportunities. But what about those with disabilities? For them, navigating websites riddled with inaccessibility can be a frustrating barrier. Here, we delve into the topic of ADA compliance for websites and explore the intersection with WCAG guidelines. ADA vs. […]
How to Dodge Bad Agencies: Protect Your Business with a Smile
The First-Page of Google Promise Ever heard an agency promise you a first-page ranking on Google? Cue the alarm bells! This is a classic red flag, especially for competitive keywords. If an agency dangles this carrot, it’s time to play detective: What keywords are you targeting? This will reveal if they’re chasing after obscure […]
How to Verify Your Practice’s Google Business Profile
Verifying your Google Business Profile (GBP) is essential for ensuring that your business information is accurate and trustworthy on the internet’s most popular search platform. A GBP helps prospecting patients find your practice easily and assures them that your practice is legitimate. Here’s a simple guide to help you verify your Google Business Profile with […]
Unveiling the Power of Keywords
In the digital landscape, where every click counts and every search holds potential, keywords reign supreme. They are the building blocks of successful SEO and digital advertising strategies, wielding the power to drive traffic, enhance visibility, and ultimately, propel businesses towards their goals. But what exactly are keywords, and why are they so crucial in the realm […]
To Blog or Not to Blog? – That is the Question
Do blogs on websites matter anymore? In fact, does anyone actually read blogs these days? Surprisingly, the answer to both questions is a resounding YES! From a very basic perspective, blogs are a great way to boost your site’s SEO juice. However, that’s just one of a myriad of reasons why your site should have […]
Getting Your Marketing Reps In
In another life, one of my clients was a gym franchise. We spent the bulk of their not paltry budget in the first quarter of every year. Why, you ask? Because that’s when people are signing up for gym memberships. Don’t believe me? Take a look at these memes. So, what happens with the vast […]
Chat GPT — A Mindblowing New Chatbot
“Whoa. WTH?!?!?”, could be heard down the halls of the Google HQ this week. It’s reported that Mark Zuckerberg even threw his yoga mat across the room. What caused the panic at Google? Chat Generative, Pretrained, Transformer or ChatGPT. ChatGPT was developed by OpenAI, whose investors (with questionable experience in disruption) include Microsoft, LinkedIn founder […]
Dang! Our SEO Team and Paid Ads Teams Are Killing It!
Have you ever found yourself plugging away at something, then looked up and realized all the progress you’ve made? Maybe exercising consistently, then one day randomly hopping on the scale and you’re like “Whoa, look at that!” (OK, me neither, let me try again). Maybe you’re cleaning out a closet or the garage for hours […]
