What’s the Difference Between a Domain and a Website?
Domain, website, web hosting… There are a lot of terms in our online world that all mean the same thing, right? Wrong. These are all parts of a whole and understanding the difference between them is key to understanding how websites on the internet work and how people can find yours. Think of it Like […]
Is Your Website a Yabba Dabba Doozie?
The Flintstones, as its title song goes, were a “modern Stone Age family” on a show that juxtaposed the modern (at least for the 1960’s) with the Stone Age. As a child of the 1970’s, spending Saturday morning watching The Flintstones engage with dinosaur lawnmowers, foot-powered cars, or wooly mammoth showers was great fun. I wonder how […]
Navigating the AI Wave: Enhancing Website Images with a Personal Touch
In our ongoing quest to make your online presence shine, we’re excited to kick off a series of blog posts exploring the exciting world of Artificial Intelligence (AI) in digital marketing! Part one dives into how AI, with a human touch, has become an invaluable asset in our quest for pixel-perfect web design, particularly when […]
Navigating AI Challenges in Dental Marketing: Lessons from Air Canada’s Refund Policy Incident
In the dynamic landscape of dental marketing, the rise of Artificial Intelligence (AI) brings both opportunities and challenges. A recent incident involving Air Canada’s AI-generated refund policy serves as a wake-up call for dental practices exploring AI solutions. However, the right guidance, particularly from a savvy marketing agency, such as Bullseye Media, can help prevent pitfalls and […]
To Blog or Not to Blog? – That is the Question
Do blogs on websites matter anymore? In fact, does anyone actually read blogs these days? Surprisingly, the answer to both questions is a resounding YES! From a very basic perspective, blogs are a great way to boost your site’s SEO juice. However, that’s just one of a myriad of reasons why your site should have […]
Getting Your Marketing Reps In
In another life, one of my clients was a gym franchise. We spent the bulk of their not paltry budget in the first quarter of every year. Why, you ask? Because that’s when people are signing up for gym memberships. Don’t believe me? Take a look at these memes. So, what happens with the vast […]
Chat GPT — A Mindblowing New Chatbot
“Whoa. WTH?!?!?”, could be heard down the halls of the Google HQ this week. It’s reported that Mark Zuckerberg even threw his yoga mat across the room. What caused the panic at Google? Chat Generative, Pretrained, Transformer or ChatGPT. ChatGPT was developed by OpenAI, whose investors (with questionable experience in disruption) include Microsoft, LinkedIn founder […]
Dang! Our SEO Team and Paid Ads Teams Are Killing It!
Have you ever found yourself plugging away at something, then looked up and realized all the progress you’ve made? Maybe exercising consistently, then one day randomly hopping on the scale and you’re like “Whoa, look at that!” (OK, me neither, let me try again). Maybe you’re cleaning out a closet or the garage for hours […]
WordPress: Expectations vs. Reality
One of the most widely used website creation and content management systems nowadays is WordPress, and for good reason – it’s adaptable, reasonably priced, and lets you transfer your website to various hosting platforms. It does have certain restrictions, though, just like any tool. In this blog, we will look at three common misconceptions people […]